"Aw-dee" or "Ow-dee"? How to Pronounce Audi Like a Pro

Why the Confusion?

The confusion is actually very logical. Because the word looks so much like "Audio," our brains automatically want to use the same "Aw" sound.

However, the brand's name has a fascinating origin story. When the company’s founder, August Horch, was looking for a name for his new venture, he couldn't use his own last name (it was already trademarked by his previous company). In German, "Horch" means "Listen." His solution? He translated his name into Latin. The Latin command for "Listen!" is "Audi." In both Latin and German, the "au" diphthong is pronounced as an "ow" sound—hence, "Ow-dee."

Why It Matters in Kingston

Kingston is a city that appreciates heritage and precision. Knowing the history of the name adds a layer of sophistication to your ownership experience. Whether you’re stopping for a charge at a local station or dropping the kids off at school, saying it correctly shows you appreciate the 100-plus years of German history behind the four rings on your grille.

Ready to hear the sound of a 2025-26 engine?

Now that you can say the name like a pro, come hear what a real Audi sounds like in person. Visit us at Audi Kingston to test drive the all-new 2025-26 lineup.